The Product
This volunteering app aims to address the challenge of increasing
volunteer engagement and involvement in the animal cause. By
utilizing gamification techniques, the app seeks to provide a
motivating and interactive platform for users who want to make a
difference but may be unsure of where to start or lack a sense of
fulfillment in their activism efforts.
The Problem
Through secondary research, several key pain points were
identified. Users often faced difficulties in knowing where to
begin their activism journey, especially if they were new to it.
Additionally, time constraints were a common barrier for potential
volunteers. Users expressed a desire to feel more involved and to
see tangible outcomes from their activism. Existing apps lacked
the ability to sustain user interest and motivation, leading to a
decline in volunteer participation.
The Solution
Based on my research findings, the solution would be the usage
of gamification to increase user participation and address the
identified problems. By incorporating game-like elements such as
challenges, achievements, progress tracking, and rewards, the
app aims to provide a sense of purpose, engagement, and
measurable impact. Users will have a clear roadmap to guide
their volunteering efforts, enabling them to contribute
meaningfully to the animal cause.
My Responsibilities
- I conducted a secondary research to explore the challenges faced
by users in activism and identified potential solutions. I
presented the research findings in a simple, clear and concise
manner, utilizing charts to help understanding and establish
connections with the product's features. I worked on the
information architecture with the aim of keeping the app aligned
with its initial product goal, i.e. keeping a low number of
screens. I designed the app's user interface, building upon a
previous iteration created by another UI designer. I created a
high-fidelity prototype for the MVP, aligning with the design
style guide provided by our design lead.
- Currently, I
am actively involved in the MVP’s development and gathering
feedback. Afterwards, my goal is to conduct a usability test,
collaborating with my team lead and other leaders to recruit users
for the test. The usability test will provide valuable insights to
further improve the app's design and functionality.
Ultimately, I will present the test findings and recommendations
for the final iteration, contributing to the continuous
improvement of the gamified volunteering platform.
